Makeup in 1910

In a couple of days we will turn a new decade. Throughout history the turning of a new decade has come to signify pivotal change, and history tends to record eras in ten year and hundred year increments. Decades reflect the incremental changes while centuries mark major change. So it is from 1910 till 2010. One hundred years ago on New Year's Eve 1909 everything in the world was drastically different including the concept of beauty and fashion. The seeds of change in both cosmetics and fashion were being planted in 1910 and throughout the following one hundred years both would be revolutionized. In 1910 Mascara was just being formulated by T.L. Williams, who while watching his sister Mabel apply petroleum jelly to her eye lashes came up with the idea of mascara, a mascara that became known as Maybeline. The women of 1910 began to experiment with enhancing their eyes by applying petroleum jelly to thicken their eye lashes, this is one of the precursors to modern beauty cosmetics.

In 1910 Vogue had a feature that showed the use of henna by women overseas to outline their eyes, film makers and woman took notice, and eye enhancing makeup was on its way. The darker eye outlines created by this form of eye makeup made the eyes look bigger, perfect for expressiveness in silent films. In the last hundred years eye makeup has been revolutionized and it is hard to image a time that black was the only choice. As we head into the new decade E.Y.E Powder by Mehron has taken eye makeup to the next level. E.Y.E Powder is available in Black Onyx along with a selection of other fashion eye makeup colors. Mascara is still here in 2010, along with Metallic Powder, Paradise Makeup AQ - Detailz, and AdGem, fashion makeup eye accents that the women of 1910 could not have even imagined.

In 1910, Makeup Foundation was still years away, today Mehron produces Celebré Professional Cream Make-Up Foundation and StarBlend™Cake Makeup Foundation in over eighty colors combined. The women of 1910 would have been amazed at a choice of over eighty colors, in fact most people in 2010 are amazed to learn that Mehron produces Foundation Makeup in over eighty hues and shades for every skin tone on earth.

In 1910 Women's hem lines were rising to almost two inches above the ankles, can you imagine their look of surprise if they were to witness a Body Painting by Jinny Houle, Carolyn Roper, Alex Hansen or Mark Reid. Just think of their look of fascination as they watch an airbrush spray LUX Airbrush Makeup in vibrant colors on a model creating a work of art on a human body. Times change, visions change, concepts change as the calender changes from one year to another, one decade to another and one century to another. As Mehron inches ever closer to the century mark of producing quality professional makeup in the USA, free from animal testing, the consistency remains, even as the innovations continue. As Mehron closes out another decade with a whirlwind year in 2009, the future is a canvas that will be painted by the introduction of new makeup, new colors and new makeup applications. Looking towards the future with a foundation built in the past, Mehron will greet the new decade with Makeup Innovations that will exceed the future needs and demands of the Makeup Market.