Mehron at IMATS LA 2010

The IMATS (International Makeup Artist Trade Show) LA 2010 was held in on June 26-27, 2010 in Pasadena, California. A Production of Make-Up Artist Magazine, the IMATS travels the world with events in Los Angeles, California, USA, Sydney, Australia, Toronto, Canada, London, England, New York City, and Vancover, Canada. The IMATS offers Makeup Professionals an opportunity to explore the latest in Makeup Innovations and Applications. Along with an Exhibitors Hall where Makeup Manufacturers show their products live, the IMATS schedule includes Gust Speakers, Seminars, Classes and Student Competitions. Geared towards the Makeup Professional, IMATS offers the Makeup Community from all makeup genres a chance to explore Theatrical Makeup, Beauty Makeup, FX Makeup and more while interacting with award winning artists from around the world.

Mehron Makeup was present at IMATS LA 2010 with a host of new Makeup Innovations. The Staff of the IMATS LA 2010 Mehron Booth included Gene Flaharty, Mehron Artist and Product Expert,and Stephanie Ferreira, Mehron Marketing Director with live Makeup Application Demonstrations by the Makeup Artists of the Mehron Makeup Team led by Lymari Millot, and Jinny Houle. The Mehron Booth at IMATS LA 2010 was stocked with the recently introduced Celebré Pro HD Foundation Make-Up 20 Color Palette, especially packaged for the Makeup Professional to include the Foundation Shades that they may need for any complexion. Celebré Pro HD Make-Up 20 Color Palette was recently unveiled at the New York Make Up Show in May 2010. Making its first appearance on the West Coast of the USA, Celebré Pro HD Make-Up 20 Color Palette is just what the busy Professional Makeup Artist needs to compete in the High Definition Age. Developed by Mehron to offer complete coverage that always looks natural in shades for every skin tone. Celebré Pro HD Make-Up 20 Color Palette is made with the the natural ingredients that nourish and protect skin including Aloe Vera, Pomegranate Berries and Vitamin E all blended with the exclusive high concentration pigmentation that has made Mehron the first name in Makeup since 1927.

Since being introduced at the Makeup Show New York Celebré Pro HD Make-Up 20 Color Palette has been joined at Mehron by Mark Reid™ Signature Brush Set , Mark Reid™ GlitterMark , Paradise Makeup AQ Prisma , and a newly packaged StarBlend™ , all 2010 additions to the extensive Mehron Makeup Collection. Attendees of IMATS LA 2010 were able to experience the 2010 Makeup Innovations by Mehron at the Mehron Makeup Booth on the Exhibition Floor of IMATS LA 2010.

The Mehron Team was on hand to help Makeup Artists with any questions about the newest Mehron Makeup additions along with the hundreds of other Mehron Makeup Collections and Tools of the Trade produced exclusively by Mehron in the USA, always free from animal testing. Developed with the experience that has been learned throughout from eighty three years of innovating makeup, the new additions to the Mehron Makeup Line contain the same professional formulations that is expected from the Company that has been there from the roaring 20's of the 1900's to the High Definition Age of the early 2000's.