What's My Line?

What's My Line? was a CBS Network Television Game Show that was on air for twenty-five years. It had many incarnations during its long Television run including adaptations in other countries. A concept of the Producers Mark Goodson and Bill Todman, What's My Line? initially began as a show called Occupation Unknown. Its original run on CBS was from February 1950 - September 1967. There were 876 episodes of What's My Line? produced for CBS and 1315 syndicated episodes for a total of 2191 shows.

Originally hosted by John Charles Daly with a panel consisting of Dorothy Kilgallen, Arlene Francis and Bennett Cerf, the panel at one time included Steve Allen, later to be the host of the Tonight Show. The concept of the game was for the panelist to guess the occupation of the guest. The guest would sign in by name and be questioned by the panelists. The panelists were only allowed to ask questions that would elicit a yes or no response by the guest. With the clues obtained by their interrogation, the panelists had to guess the occupation of the guest, in the case of mystery guests, who were well known stars the panelists had to guess the name of the guest. Because the mystery guests were often recognized, the panel was usually blindfolded for the mystery guest portion of the show. The panel won the game by guessing the occupation or name of the guest before they received ten "no" answers from the guest. In the early days of the show, the guest would win $100 for stumping the panel.

On the 52nd episode which aired on May 27, 1951 the second guest on What's My Line? was a female named Frances Melik, wife of Mehron Melik, Founder of Mehron Makeup. Because the panelists of What's My Line were all involved in the Entertainment Industry, they were all familiar with the name Mehron, the producers therefore decided to use Mrs. Melik for their guest. Even at this time Mehron Makeup had a diverse cosmetic line, the Producers wanted the panel to guess a particular product that Mehron was famous for, False Eyelashes.

Throughout recorded history there are references to and drawings of false eyelashes, however, the modern concept of false eyelashes is credited to American Film Director D.W. Griffith. While filming his 1916 epic, Intolerance, Mr. Griffith wanted his star Seena Owen to have larger than life eyes and decided that extending her eyelashes to the point of brushing her cheeks would accomplish this look. A wig maker was enlisted to weave human hair through gauze that was then glued to the eyelids of Ms. Owen. Mehron became a leading manufacturer of False Eyelashes for the Performance Community beginning in the early years of the company and perfecting the concept in the late 1940's throughout the early 1960's.

Mehron Melik was so proud of his False Eyelashes that he designed and patented a special case that protected his false eyelashes for the end user. When Frances Melik appeared on What's My Line? the Mehron False Eyelashes were used by stars and showgirls alike throughout the Entertainment Industry, most likely the two female panelists were very familiar with and users of Mehron False Eyelashes. Without the Mehron name as she signed in, the panelists of What's My Line? could not zero in on the product and Ms. Melik stumped them taking home the $100 prize.

After years of being out of favor, as fads come and go in the world of beauty and fashion, False Eyelashes are again making a comeback in the world of Beauty Makeup. Mehron Makeup has reached back to the standard of False Eyelashes created by the Founder, and reintroduced False Eyelashes under the name E.Y.E Lashes. Taking False Eyelashes to a new level while maintaining old world craftsmanship, E.Y.E. Lashes are hand made by skilled artisans and designed for a new era of Extreme Beauty Makeup. E.Y.E. Lashes are currently available in six unique looks to highlight eyes, Full, Fuller, Diamond, Diamond Feather, Sparkles and Feather. When handled correctly these new wave E.Y.E Lashes can be used up to ten times, which makes the cost of these dynamic beauty accents highly affordable for everyday wear.

If What's My Line? were still on the air today, the Producers would have a hard time deciding which of the premier cosmetic lines to have their panelists guess if Mehron were to appear. E.Y.E. Lashes are only one of hundreds of Mehron Products available today in a collection that includes Specialty Makeup for Stage and Studio, Face Painting, Body Painting, Air Brushing, Special Effects, Clown Makeup, Dancer's Makeup, and Extreme Beauty Makeup, all of which is available throughout the world at Authorized Mehron Retailers.