On August 6, 2009 the Mehron Blog featured a post about a band, Black Veil Brides that was tearing up YouTube with their video release of their new single, "Knives and Pens". The video was directed by Patrick Fogerty and received over 60,000 views on You Tube in the first six days of its release. The Mehron Blog highlighted the band's success with their YouTube Video and their use of Mehron Makeup.
The Black Veil Brides is moving rock music into a new genre with their strong stage persona, theatrics and makeup. In the 1970's a new genre of rock music was born with the emergence of Rock Legends such as T-Rex, David Bowie and Moot the Hoople. All were very different, yet they all featured a unique style of Rock combined with stage makeup and theatrics. As the genre splintered many types of Rock were represented by Rock legends whose stage persona was just as important as their music. Live performance art Rock was explored by a host of very different rock styles. Most of these legendary rock performance bands started with cult followings that grew into national audiences and eventually international audiences.
The Black Veil Brides already have an international following as evidenced by the readership of the Black Veil Brides posting on the Mehron Blog. The Black Veil Brides Fans have been burning up the Mehron Blog bandwidth with large amounts of readers coming from many countries around the world. Black Veil Brides fans have also become fans of the same Mehron Makeup that the band wears in their videos, and live performances. The Members of Black Veil Brides, Andy Six - Vocals, Chris Hollywood - Guitar, Sandra A - Drums, Pan - Guitar, and Ashley Purdy - Bass, have discovered the Professional Theatrical Makeup of Mehron. The Black Veil Brides members use E.Y.E Powder in Black Onyx and Cinnamon, Celebré Professional Cream Make-Up , Paradise Makeup AQ - 2 Pack Refills in Black, and Mehron's Barrier Spray . Fans of the Black Veil Brides have been seeking the same makeup for their own use.
The power of the Internet has propelled the Black Veil Brides into the spotlight of a generation around the world. At the beginning of the Punk Rock Movement in the 1970's performers such as The Ramones, Television and Lou Reed nourished an audience from a small part of New York City that eventually grew to a wider national audience and into an International Movement within Rock Music. The Black Veil Brides have accomplished an international following with the release of a single music video that is reminiscent of many other beginnings in Rock Movements.
For all the Black Veil Brides fans who have been searching for the Theatrical Makeup by Mehron that the band wears, you can easily locate an Authorized Mehron Dealer near you, Mehron is represented in over 220 countries around the world. When the Black Veil Brides do a world tour they will have no problem restocking their favorite makeup on the road from Authorized Mehron Dealers around the globe.
Even as a new generation with a vision of rock forges an untraveled path, Mehron Makeup is once again on the stages of rock music thanks to the loyal use of Mehron Makeup by by members of the Black Veil Brides.
Mehron has been here before, from the Swing Bands of the '20's, to the Folk Music of the '30's, through the era of the Big Bands in the '40's and the birth of Rock and Roll in the '50's, Mehron has been the Makeup of Choice by Performers through the ages. Mehron was there during the British Invasion of the '60's, The Beatles, The Rolling Stones and The Who followed by the Hermits Hermann's and years of others.
Mehron was producing the same high quality Rock Makeup when the late '60's turned into a universe of color through the psychedelic Rock period. Through the Glitter Rock Era, that morphed into the Performance Rock Era, with such Bands as Alice Cooper and K.I.S.S., Mehron continued to produce the Makeup.
Now for the next generation that will begin a new Era in Rock, trail blazers like the Black Veil Brides, Mehron will be there again. The only difference this time is that Mehron is armed with a distribution network of Authorized Mehron Dealers that will reach across the oceans so that fans as well as the Bands will have access to the highest quality, truly affordable, Professional Makeup, made in the USA and NEVER tested on animals, ready for the next path to be explored in live performance music.
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