In the crisp autumn air of a New York City Day in 1927, a man stood thinking as he gazed out over Broadway from the windows of a loft. The man was dreaming of the possibilities that the new theaters being built on Broadway would be able to offer. He was not an actor or a singer, neither a director nor producer. He was not a composer, not a musician and not a set builder. He was a creator. He was the creator of hand made Theatrical Makeup. Day after Day Mehron Melik walked by the elaborate edifices being built to house the "new " Theater District. He passed the rising buidings around the square as he made his way to the smaller downtown theaters to deliver his freshly made makeup to the performers. He envisioned a day when these Performance Palaces would open their doors to welcome audiences in the hundreds to watch a single performance. These performances by the acting elite of the day would enable his Makeup to star on the stages of the largest theater district in the world.
Eighty Two Years later the Makeup created by Mehron continues to star on the stages of the theaters around Times Square that comprise the New York City Theater District known as Broadway. For eight decades Mehron Makeup has been worn by the stars of Broadway. On a crisp autumn day in 2009, the Star of the Monster hit Musical, before performing, as have countless others who have stood on the stages of the Theater District of New York, applies Mehron Makeup before stepping onto the stage of Shrek the Musical.hrek the Musical.
In 2009 Mehron continues to provide the finest Theatrical Makeup to the stars under the leadership of another Melik, Martin. Staying true to the standards that Mehron established when he began creating Makeup from hand selected ingredients, Mehron continues to be produced using selected formulations in the United States free from animal testing. Martin has taken the eighty two years of Mehron experience in the production of Theatrical Makeup, and applied it to producing high quality, vibrant, dynamic, makeup in a variety of Makeup Collections to meet the needs of all Makeup users. Seventy Years after Mehron Melik dreamed of seeing Mehron Brand Makeup on the stages of Broadway, Martin Melik dreamed of seeing the Mehron Makeup Brand on the Runways of Fashion Shows. In 2009, Mehron made its debut on the Runways of Mercedes-Benz Fashion Week in New York. Mehron Beauty Makeup was enthusiastically received by the Fashion Week Designers, Models, and Press. Continuing to use the experience gained from producing Makeup for the demanding Entertainment Performers, Mehron is introducing and adding to a new Beauty Makeup Line, proving that you can go home again.
On October 14th-17th, On the Runways of Miami Beach at Rock Fashion Week, Mehron will be the exclusive Makeup of this Florida event. Rock Fashion Week joins together, Art, Music and Fashion in a single show where some of the most extraordinary Fashion Collections will be presented to the world. This Miami Beach Rock Fashion week will be the second homecoming in as many months for Mehron. Miami Beach was an important part of the growth and innovations of Beauty Makeup. In the heyday of the Miami Nightclub Scene, Mehron was serving the Stars who were the headliners of the Miami and Havana Night Club scene with Beauty Makeup. Mehron is back in Miami presenting Beauty Makeup. You don't have to be a Broadway Star to wear Mehron Makeup, Mehron Beauty Makeup is produced for everyday stars like you.
Whether you are attending a Broadway Play or the Star of a Broadway Play, Mehron has the makeup for YOU. Malcolm Gladwell once wrote that it takes 10,000 hours to become an expert, with 8760 hours in a normal year and over 82 years of Makeup Production, Mehron qualifies by any one's measure as an expert in Makeup. Look for Mehron Beauty Makeup produced with over eight decades of expierence at an Authorized Mehron Dealer near you. Join the Made in America Quailty Makeup Movement.
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