Wednesday, April 14, 2010

Mehron In Elle

Mehron Fashion Makeup recognized by Elle Magazine
Elle Magazine founded in 1945 is the worldwide premier Fashion Magazine published in over sixty countries with thirty nine International editions. The 1945 edition of Elle was a French publication founded by Pierre Lazareff and his wife Hélène Gordon. Elle in French means She. Currently the world's largest circulation fashion magazine, Elle also features Woman's Fashion, Beauty, Health and Entertainment issues. Joining the digital era Elle.com is a worldwide fashion Web Site, published as an addition to the magazine. The Elle brand has become synonymous with Fashion, in fact, the popular cable show, America's Top Model has offered spreads in Elle Magazine to their winners, signifying a great achievement to the winning model.

The March 24-27, 2010 online edition of Elle ran a featured photo of Mehron Makeup at Rock Fashion Week which was held in Miami, FL in late 2009. Mehron Makeup has been adding to their Fashion Makeup throughout 2009 and into 2010 and has become a regular participant in Fashion Shows. Mehron Makeup in conjunction with Greek Designer Vassilios Kostetsos has been a part of Mercedes Benz New York Fashion Week for the September 2009 and the February 2010 Runway extravaganza. At the February 2010 New York Fashion Week sponsored by Mercedes Benz, Mehron Makeup also joined with Fashion Designer Toni Francesc from Barcelona, Spain to complete the look of his Fashion Collection, entitled, Artificial Life"

Mehron Makeup established in 1927 as a Theatrical Makeup Company has grown into an innovative makeup company that encompasses all aspects of Makeup. With the newest concentration in developing and formulating High Fashion Makeup and Beauty Makeup a feature in Elle solidifies their place in the world of Beauty Makeup and Fashion Makeup. Although a second generation family owned Makeup Company based in New York, Mehron Makeup has always maintained a worldwide reach in Professional Theatrical Makeup. The future direction of Mehron Makeup is to solidify their reach around the world with additions to their offerings in Beauty Makeup, High Fashion Makeup and to continue to meet the demands of Makeup Artists in all endeavors of Makeup Artists in every field. Mehron Makeup is a leading producer of Body Painting Makeup, Face Painting Makeup, Clown Makeup, Halloween Makeup and Character Makeup with a reputation for unsurpassed quality for over eight decades.

With hands on leadership by Martin Melik, son of the Founder Mehron Melik, Mehron Makeup is charging into the future of Airbrush Makeup that meets the demands of new three dimension film and video technology, along with their research and development in the newest Makeup Products in beauty enhancing and skin protecting products for everyday makeup applications. A fixture on Broadway since the 1920's, Mehron closes in on their 85th Anniversary as a Makeup Company that still produces Makeup in the USA from selected ingredients free from animal testing and continues to build a distribution network that gives the entire world's population access to their Professional Makeup.

The recognition by Elle Magazine is certainly the icing on the cake for Mehron's recent successful participation in the Premier Fashion Shows of Rock Fashion Week, and Mercedes Benz New York Fashion Week. As a worldwide company with a Family Leadership, Mehron Makeup is able to forge personal relationships with top Makeup Artists in their fields, including Freelance Beauty Makeup Artist Raedawn Johnson who led a team of Mehron Makeup Artists at the Fashion Week Events. Being featured in Elle is a humbling experience for Mehron Makeup in these early stages of a full launch of Beauty Makeup, Fashion Makeup and Extreme Beauty Makeup Collections, and it is a vote of confidence that Mehron, Leaders in Theatrical Makeup since 1927, will soon become the FIRST Name in Beauty Makeup.

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