Thursday, April 15, 2010

Peek at the Future, Mehron Celebré Pro-HD

2010 continues to be a pivotal year in Mehron History, after over eighty years as the recognized leader in Theatrical Makeup, decades as the innovators of Face Painting Makeup and Body Painting Makeup, Mehron continues to add to their Beauty Makeup Line. The foundation of all Mehron Makeup is traced back to the meticulous hand made makeup of Mehron Melik, who founded the Company in 1927 in answer to the needs of the Performers on the Stages of New York City. Along with developing cutting edge makeup, Mehron is attentive to the newest needs in all aspects of Makeup.

With successful presentations of Mehron Makeup on the Runways of renowned Fashion Shows, Mercedes Benz Fashion Week in New York City and Rock Fashion Week in Miami, both of which received press coverage in the Fashion World Press, Mehron continues to add to their Beauty Makeup of the future. With a planned premier at the prestigious New York Makeup Show in May 2010, Mehron Makeup is on the verge of introducing the newest in Foundation Makeup, Celebré Pro-HD. The formulation of the newest in Foundation Makeup was used by lead Mehron Makeup Artist Raedawn Johnson at the February 2010 Mercedes Benz Fashion Show where it was presented to an international audience.

As the final logos and packaging moves through Mehron Research and Development, the Mehron Blog offers a SNEAK PEEK behind the scenes of the photo shoot that will launch the future of Foundation Makeup, Celebré Pro-HD. The Photographer was Richard Esposito, The Makeup Artist, Raedawn Johnson, Hair Stylist, Meagan Hester with models, Rebecca, Atim, Hannah, Angelique, and Shuya under the watchful eye of Mehron Marketing Director, Stephanie Ferreira.
Makeup Artist and Hair Stylist Meagan Hester tends to the hair while Makeup Artist Raedawn Johnson prepares the Makeup for a Model at the Mehron Makeup Celebré Pro-HD Foundation Photo Shoot
Makeup Artist and Hair Stylist Meagan Hester tends to the hair while Makeup Artist Raedawn Johnson prepares the Makeup for a Model at the Mehron Makeup Celebré Pro-HD Foundation Photo Shoot.
Photographer Richard Esposito focuses on the Models that will introduce Mehron Celebré Pro-HD Foundation
Photographer Richard Esposito focuses on the Models that will introduce Mehron Celebré Pro-HD Foundation.
A Model at the Mehron Celebré Pro-HD Photo Shoot takes her turn in front of the Camera of Richard Esposito
A Model at the Mehron Celebré Pro-HD Photo Shoot takes her turn in front of the Camera of Richard Esposito.
The Models Pose after the Photo Shoot that will launch Mehron Celebré Pro-HD
Models Rebecca, Atim, Hannah, Angelique and Shuya after a long day of posing attest to the diverse skin tones that New Mehron Celebré Pro-HD was developed to accentuate.
Logos in the making for the New Mehron Celebré Pro-HD Foundation Makeup
Logos in the making for the New Mehron Celebré Pro-HD Foundation Makeup

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