The Eyes of Fashion

The models of Mercedes-Benz Fashion Week highlighted eye makeup which has been a growing trend. From new colors, sparkles, glitter and emphasis on surrounding the eye with Fashion Eye Makeup, the next generation of Eye Makeup Wear is taking a step beyond basic eye accenting. During the birth of the film industry, Directors realized early on that accenting the eyes of their actresses gave them a distinct, dramatic look, thus heavy emphasis was placed on thick, dark mascara because the final product was a black and white production color didn't matter. Mehron Theatrical Makeup was in New York City during the eye makeup revolution of the silent film era, and remains a New York Makeup Company in 2010 during the colorful transformation of Fashion Eye Makeup in 2010.

The emphasis on shimmer, shine and light captivating color can be experienced with the selection of Fashion Makeup for Eyes by Mehron. Just as the directors of early silent films recognized the importance of eyes in projecting emotions, the choreographers of Night Club Shows and Las Vegas revues knew the importance of long lashes. Mehron was a pioneer in the production of false eye lashes, even being awarded a patent for the protective case of the lashes. In 2010, Mehron has introduced a refined eye lash to correspond with the needs of today's fashion eye wear. Combining E.Y.E. Lashes, hand designed eye lash additions that can be trimmed and reused with a lineup of true color E.Y.E. Powder, Celebré Precious Gem Powders, Shado-Liner, E.Y.E Cream, and bold, rich Mascara will give you the Fashion Eye Look of Today with safe Professional Cosmetics made in the USA free from animal testing

In the early days of the silent film, Mehron was there, during the glamor days of Hollywood Mehron was there, throughout the extravagance of the Club Days of Havana, Miami, New York and Las Vegas, Mehron was there, for the start of the High Definition Video Era, Mehron is there, for the new look of Fashion, Mehron is there again continuing a history of Makeup Innovation that meets the needs of the times since 1927. Mehron continues to introduce Makeup Made from the finest ingredients that nurture and protect while adding a fascinatingly creative look for any occasion. See the colors of Mehron at Authorized Mehron Retailers throughout the world.

Fashion Makeup That Rescues Winter Lips

The Winter Winds are whipping, plummeting already cold temperatures below the comfort level for exposed skin. Skin that is exposed to sub freezing temperatures has the moisture sucked out of it and is chaffed and chapped by the one two punch of temperature and wind. Chap lip creams are big sellers during the winter months, yet it needs to be constantly reapplied to heal damaged lips. Most offer no protection at all, they are just moisturizing balms that try to lock in the lips own moisture allowing them time to heal. Using Chap Creams usually means having bland medicated looking lips that blend in well with dreary winter weather.

In 2009 it doesn't have to be that way, lips do not have to look like they were lathered in petroleum jelly to be protected from the hazards of winter weather. The ravages of cold icy wind can be prevented before the damage is done with the Fashion Lip Makeup by Mehron, L.I.P. Color Cream. Beautiful Fashion Colors including Wild Plum, Zinnia, Big Apple and Petal Pink are just a few of the sixteen Fashion Colors currently available in L.I.P. Color Cream. This is not your Grandmother's Lipstick, even though your Grandmother's Lipstick could have been produced by Mehron, the First Name in makeup since 1927. With L.I.P. Color Cream, Mehron has combined their color expertise in Theatrical Makeup with their knowledge of skin moisturizing formulas to create a Fashion Lip Cream that hydrates your lips while you wear the Fashion Colors that you love. L.I.P. Color Cream is a richly pigmented cream formula that protects and moisturizes your lips at the same time that it brilliantly colors and accents their natural beauty with rich, vibrant, luscious colors that can accent your wardrobe for work, play, formal evenings and sensual nights.

L.I.P. Color Cream is the future of lip accenting makeup available to you today from Mehron, Innovators of Fashion Makeup. The creamy texture of L.I.P. Color Cream is durably long lasting and does not dry out, cake or crack. The creamy glow of L.I.P. Color Cream is formulated with the same standards that has been the hallmark of Mehron Theatrical Makeup since the days of the Red Lipstick of the Flappers. In the Roaring 20's of thew 1900's Red was the Fashion Lip Color craved by the Charleston Crowd who partied at Speakeasies and swung to the sounds of the music. in 2009 with the world in flux and on the verge of a new era, just as it was a century ago, it is not a coincidence that RED will be the Fashion Color again for Lip Makeup, the difference this Century is that Fashion Lip Makeup will reflect the hues of Red. Get ready because L.I.P. Color Cream is ready for you now at Authorized Mehron retailers throughout the world.

You can use the chap creams in the dark of night when you are alone, but when its time for your Beauty to shine, there is only one cream that should be on your lips even in the shivering winter , L.I.P. Color Cream, the Fashion Makeup for Lips that rescues them from the damages of winter weather while presenting your lips to the world in the most inviting Fashion Colors for any occasion or activity. Moisturize and protect your lips from chapping, cracking and blistering every time you highlight and beautify them with Mehron, L.I.P. Color Cream in colors right off the runways of Fashion Shows.