The Eyes of Fashion

The models of Mercedes-Benz Fashion Week highlighted eye makeup which has been a growing trend. From new colors, sparkles, glitter and emphasis on surrounding the eye with Fashion Eye Makeup, the next generation of Eye Makeup Wear is taking a step beyond basic eye accenting. During the birth of the film industry, Directors realized early on that accenting the eyes of their actresses gave them a distinct, dramatic look, thus heavy emphasis was placed on thick, dark mascara because the final product was a black and white production color didn't matter. Mehron Theatrical Makeup was in New York City during the eye makeup revolution of the silent film era, and remains a New York Makeup Company in 2010 during the colorful transformation of Fashion Eye Makeup in 2010.

The emphasis on shimmer, shine and light captivating color can be experienced with the selection of Fashion Makeup for Eyes by Mehron. Just as the directors of early silent films recognized the importance of eyes in projecting emotions, the choreographers of Night Club Shows and Las Vegas revues knew the importance of long lashes. Mehron was a pioneer in the production of false eye lashes, even being awarded a patent for the protective case of the lashes. In 2010, Mehron has introduced a refined eye lash to correspond with the needs of today's fashion eye wear. Combining E.Y.E. Lashes, hand designed eye lash additions that can be trimmed and reused with a lineup of true color E.Y.E. Powder, Celebré Precious Gem Powders, Shado-Liner, E.Y.E Cream, and bold, rich Mascara will give you the Fashion Eye Look of Today with safe Professional Cosmetics made in the USA free from animal testing

In the early days of the silent film, Mehron was there, during the glamor days of Hollywood Mehron was there, throughout the extravagance of the Club Days of Havana, Miami, New York and Las Vegas, Mehron was there, for the start of the High Definition Video Era, Mehron is there, for the new look of Fashion, Mehron is there again continuing a history of Makeup Innovation that meets the needs of the times since 1927. Mehron continues to introduce Makeup Made from the finest ingredients that nurture and protect while adding a fascinatingly creative look for any occasion. See the colors of Mehron at Authorized Mehron Retailers throughout the world.

Best of The 2009 Mehron Blog

Mehron Makeup will soon present the future of Foundation Makeup at the 2010 Makeup Show New York, being held May 16-17, 2010 at the Metropolitan Pavilion. For the last two years Mehron Makeup has been stepping up its innovations in the Fashion Makeup space and has participated in the World Famous Mercedes-Benz New York Fashion Week in conjunction with Fashion Designers. These presentations by Mehron Makeup on the runways of New York Fashion Week has garnered attention in the Fashion Press throughout the world. On May 16, 2010 when Mehron Makeup introduces yet another Fashion Makeup innovation, the world of Beauty Makeup will be changed again. Before the introduction of the next Mehron Fashion introduction, tonight the Mehron Blog digs back to through the Mehron Archives to once again present a Mehron Blog about another Mehron Fashion Makeup Product. Originally posted on January 16, 2009 the following Mehron Blog highlighted Mehron Beauty Makeup Eye Shadow in a Blog entitled:

Extremely Delicious Eye Shadow

Celebré ShadoBlend Pressed Powder Eye Shadow is a proprietary blend of high density pigmentation and pressed powder featured by Mehron in their Extreme Beauty Makeup Collection. The granules of the powder are pressed to have a silky creamy feeling. Celebré ShadoBlend Pressed Powder Eye Shadow is the smoothest eye shadow that you have ever tried

The matte colors of Celebré ShadoBlend Pressed Powder Eye Shadow are a fashionable collection of choices that sound incredibly delicious. Some of the extremely delicious flavors are Cinnamon, cashew, eggplant, toffee, espresso, Merlot and natural wheat. Although this may sound like edible makeup, just think of the color of each of those deliciously sounding choices and you will be able to picture the vivid color that each represents. Mehron insures that the coloring will remain true use after use by producing their Professional Makeup with strict consistency quality control.

Mehron, the leaders in dramatic make up for stage, screen, and video for over eighty years. Just think pf all the close up that Mehron eye shadows have endured. With Celebré ShadoBlend Pressed Powder Eye Shadow you will receive an eye shadow made with the same trusted experience that is placed in Mehron by the theatrical, film and television with close ups of their stars eyes.

Mehron is constantly researching and developing new and improved makeup applications and are actively adding to their Extreme Beauty Makeup Collection with the knowledge gained and applied for over years of being the Professional Makeup Company to the Performing Arts Industries throughout the world.

Fashion Makeup for Eyes

Fashion Eyeshadow Makeup and Beauty Eye Liner makeup have been recreated in the research laboratories of Mehron with the introduction of E.Y.E Cream , Fashion Makeup for Eyes. For a smooth application over cream makeup foundations or cake makeup foundations, E.Y.E Cream is ready for your eyes now. There will be no more time wasted trying to match or compliment the color of your eye liner and your eyeshadow. E.Y.E Cream is the eye makeup that takes on both jobs. Applied with Makeup Brushes refreshingly new colors are offered in this eye makeup cream product by Mehron.

Each Mehron E.Y.E Cream color is highly pigmented for true consistent color that won't fade. The creamy formulation of this smooth eye makeup prevents cracking, letting the true color through even over cream and cake foundation makeup. The density of the color pigmentation prevents foundations from bleeding through. The silky smooth consistency of this Fashion Eye Makeup lets your eyes feel refreshing natural for an entire work day or a late night out. You can carry this creamy Fashion Eye Makeup around if you like, but you will rarely ever really need it for reapplying, unless of course you want to change the color throughout the day or from a daytime eye makeup color to an evening Fashion Eye Makeup Color.

E.Y.E. Cream Eye Makeup lends itself to creative eye makeup application because it is a professional Eye Makeup that can be applied with different sized makeup brushes for a complete;y different look. Highlight your E.Y.E. Cream Makeup with Mehron's true black or rich dark brown Mascara. Each color is richly blended to produce an even color distribution that will complete your eye makeup look. With the twelve diverse colors of Mehron's Fashion Eye Makeup, there is an eye makeup that will compliment your Fashion Makeup Look.

If you are thinking about Christmas Stocking Stuffer for the teen on your Christmas list, Mehron E.Y.E Cream is the perfect choice. Affordable for you and exciting for the receiver, E.Y.E Cream Makeup, is the unexpected but most appreciated Christmas Stocking Stuffer. Of course E.Y.E Cream Makeup, is not your only Holiday Makeup present, Mehron offers you the newest, most refreshingly crisp colors across across all their Makeup Lines, providing you with a one stop Holiday Present selection that just happens to be available all year round around the globe at an Authorized Mehron Dealer.