The Eyes of Fashion

The models of Mercedes-Benz Fashion Week highlighted eye makeup which has been a growing trend. From new colors, sparkles, glitter and emphasis on surrounding the eye with Fashion Eye Makeup, the next generation of Eye Makeup Wear is taking a step beyond basic eye accenting. During the birth of the film industry, Directors realized early on that accenting the eyes of their actresses gave them a distinct, dramatic look, thus heavy emphasis was placed on thick, dark mascara because the final product was a black and white production color didn't matter. Mehron Theatrical Makeup was in New York City during the eye makeup revolution of the silent film era, and remains a New York Makeup Company in 2010 during the colorful transformation of Fashion Eye Makeup in 2010.

The emphasis on shimmer, shine and light captivating color can be experienced with the selection of Fashion Makeup for Eyes by Mehron. Just as the directors of early silent films recognized the importance of eyes in projecting emotions, the choreographers of Night Club Shows and Las Vegas revues knew the importance of long lashes. Mehron was a pioneer in the production of false eye lashes, even being awarded a patent for the protective case of the lashes. In 2010, Mehron has introduced a refined eye lash to correspond with the needs of today's fashion eye wear. Combining E.Y.E. Lashes, hand designed eye lash additions that can be trimmed and reused with a lineup of true color E.Y.E. Powder, Celebré Precious Gem Powders, Shado-Liner, E.Y.E Cream, and bold, rich Mascara will give you the Fashion Eye Look of Today with safe Professional Cosmetics made in the USA free from animal testing

In the early days of the silent film, Mehron was there, during the glamor days of Hollywood Mehron was there, throughout the extravagance of the Club Days of Havana, Miami, New York and Las Vegas, Mehron was there, for the start of the High Definition Video Era, Mehron is there, for the new look of Fashion, Mehron is there again continuing a history of Makeup Innovation that meets the needs of the times since 1927. Mehron continues to introduce Makeup Made from the finest ingredients that nurture and protect while adding a fascinatingly creative look for any occasion. See the colors of Mehron at Authorized Mehron Retailers throughout the world.