The Makeup Room at Fashion Week

Through the camera lens of Richard Esposito we get a behind the scenes look at the Mehron Makeup Room where the Mehron Makeup Team prepared the models for the Toni Francesc Fashion Collection, Urban Forest at the Mercedes-Benz Fashion Week presentation on September 14, 2010. For the Fall 2010 Fashion Week the Mehron Makeup Team was comprised of a blend of Makeup Artist specialists that included, Jackie Mgdio, Raedawn Johnson, Meagan Hester, Annabel Vargas, Kimberly Anderson, Krista Pruent and Amy Zudnowski-Roeder. Using a selection of Mehron Makeup that included, Celebré Pro HD Make-Up, E.Y.E. Lashes, E.Y.E. Cream, Yellow Paradise Makeup AQ, Metallic Powder, and CHEEK Cream along with Mehron Makeup Brushes and Applicators, The Mehron Makeup Team worked to meet the deadline of the nine o'clock show. With a flurry of activity The Professional Makeup Artist Team of Mehron Makeup completed eighteen models in record time to compliment the theme Designer Toni Francesc envisioned with his Urban Forest Collection.

The Foundation of the Makeup for New York Fashion Week was the Cream Foundation of the Future by Mehron, Celebré Pro HD Make-Up, with a shade for every skin tone.

Eyes were highlighted with Metallic Powder by Mehron.

A Model and Mehron Makeup Artist are reflected in the Mirror of the Makeup Table filled with Mehron Fashion Makeup as they prepare for Urban Forest, the Fashion Collection of Toni Francesc, Fashion Designer from Spain.

A flurry of activity as the Team of Mehron Makeup Artists prepare the Makeup for eighteen models at New York Fashion Week.

The finishing touch is applied to a Model with Mehron Fashion Makeup.

The layout for each model in the dressing room of the Urban Forest Fashion Collection by Toni Francesc, Fashion Designer from Barcelona, Spain.

All Photos used in the The Makeup Room at Fashion Week Blog are Courtesy of Photographer Richard Esposito.

The Eyes of Fashion

The models of Mercedes-Benz Fashion Week highlighted eye makeup which has been a growing trend. From new colors, sparkles, glitter and emphasis on surrounding the eye with Fashion Eye Makeup, the next generation of Eye Makeup Wear is taking a step beyond basic eye accenting. During the birth of the film industry, Directors realized early on that accenting the eyes of their actresses gave them a distinct, dramatic look, thus heavy emphasis was placed on thick, dark mascara because the final product was a black and white production color didn't matter. Mehron Theatrical Makeup was in New York City during the eye makeup revolution of the silent film era, and remains a New York Makeup Company in 2010 during the colorful transformation of Fashion Eye Makeup in 2010.

The emphasis on shimmer, shine and light captivating color can be experienced with the selection of Fashion Makeup for Eyes by Mehron. Just as the directors of early silent films recognized the importance of eyes in projecting emotions, the choreographers of Night Club Shows and Las Vegas revues knew the importance of long lashes. Mehron was a pioneer in the production of false eye lashes, even being awarded a patent for the protective case of the lashes. In 2010, Mehron has introduced a refined eye lash to correspond with the needs of today's fashion eye wear. Combining E.Y.E. Lashes, hand designed eye lash additions that can be trimmed and reused with a lineup of true color E.Y.E. Powder, Celebré Precious Gem Powders, Shado-Liner, E.Y.E Cream, and bold, rich Mascara will give you the Fashion Eye Look of Today with safe Professional Cosmetics made in the USA free from animal testing

In the early days of the silent film, Mehron was there, during the glamor days of Hollywood Mehron was there, throughout the extravagance of the Club Days of Havana, Miami, New York and Las Vegas, Mehron was there, for the start of the High Definition Video Era, Mehron is there, for the new look of Fashion, Mehron is there again continuing a history of Makeup Innovation that meets the needs of the times since 1927. Mehron continues to introduce Makeup Made from the finest ingredients that nurture and protect while adding a fascinatingly creative look for any occasion. See the colors of Mehron at Authorized Mehron Retailers throughout the world.

The Beauty of Mehron

Mehron, Leaders in Theatrical Makeup since 1927, is making a name as the Innovators of Fashion Makeup with additions to the Extreme Beauty Makeup and the Introduction of the Foundation for Every Skin, Celebré Pro HD Make-Up. All of the newest additions to the Mehron Makeup Beauty Line have their roots in the Professional Makeup that has made Mehron Theatrical Makeup World Famous. Each is evenly and highly pigmented with a natural color balance and consistency that the Professional Theatrical Community counts on show after show.

Celebré Pro HD Make-Up like all the new Mehron Beauty Makeup Introductions are made from natural ingredients that nourish and protect your skin while providing a Makeup Look that is long lasting, durable, easy to apply and consistently even. The new innovations in Beauty Makeup by Mehron include ingredients such as Japanese Green Tea, Aloe Vera, Comfrey, cucumber, pomegranate, and vitamins to help skin fight off and recover from the damages of weather and pollution. Mehron Beauty Makeup is formulated on the principle that Beauty Makeup should not only enhance your beauty but also protect it for the long haul. You won't find any abrasive chemicals in Mehron Beauty Makeup, made in the USA, free from animal testing and ready for every skin tone on earth.

September9-16, 2010 will once again see the Fall 2010 Mercedes Benz Fashion Week return to New York City. Mehron Makeup was on the models of the last three Mercedes Benz Fashion Weeks presented in New York, and will participate again in the September 20101 Fashion Event in its new location in New York City, Lincoln Center. Celebré Pro HD Make-Up made its sneak preview at the last Mercedes Benz Fashion Week, with its worldwide introduction a couple of months later in May 2010 at the Makeup Show New York. This Fall, the Models of New York Fashion Week will be wearing Foundation Makeup that will be protecting and nourishing their skin even as they work under the hot lights of the runway. The Mehron Team of Makeup Artists presented innovative makeup applications that matched the innovative formulation of Mehron Fashion and Beauty Makeup at the last two Mercedes Benz Fashion Weeks in New York City, they are planning on surpassing their artistic presentations at the Fall 2010 New York Fashion Week.

Mercedes-Benz New York Fashion Week

IMG productions will present the final Fashion Show at Bryant Park, New York City on February11-18, 2010 featuring the Fall 2010 Collections of Fashion Designers from around the World presented at the 2010 Mercedes-Benz Fashion Week. Plans are to move Fashion Week further Uptown after this Springs Presentation to the Lincoln Center Complex near Central Park. The Spring 2010 Mercedes-Benz Fashion Show will always be remembered as the end of the Bryant Park Fashion Show Era.

Bryant Park sits behind the world famous New York Public Library and is in the shadows of the Garment District of Manhattan. Many stalwarts of the Fashion Industry will lament the move from the original home of New York Fashion. The success of New York Fashion Week is the reason for the demise of the famous Bryant Park Venue. The Fall 2009 Mercedes-Benz Fashion Week drew over 230,000 visitors making it a Herculean logistical feat to accommodate everyone under the famous white tents of Bryant Park Fashion Week. For audience accommodation and logistics the new Lincoln Center venue may prove to be a friendly environment, however for the Design Houses who usually have a presence in the Garment District of Manhattan, the Lincoln Center venue means that they will have to deal with transporting their Collections uptown and any repairs or alterations will have to be made on unfamiliar territory. Part of the charm of the Bryant Park Venue was seeing racks of famous designer clothing being wheeled on racks down the busy New York City Streets to Bryant Park from the Garment District only blocks away. The new uptown location will mean that Collections will have to be trucked uptown. Designers may opt to present their own Collections at their Own Showrooms thus loosing the cohesiveness of Fashion Week in New York City. Putting aside the politics and logistics of continuing to stage Fashion Week in Bryant Park, the February 2010 Show promises to be one that is remembered as a marker in Fashion Industry History.

The Fall 2009 Mercedes-Benz Fashion Week presentation was a milestone for Mehron Makeup, it marked the first time that Mehron Beauty Makeup walked the Runways of this iconic Fashion Event. For the final Bryant Park Mercedes-Benz Fashion Week Show, Mehron will again participate by joining with two Designers as they present their Collections at this Historic Bryant Park Fashion Week Event. Mehron will again supply Mehron Fashion Makeup and a Mehron Team of expert Fashion Makeup Artists to highlight the beauty of the models presenting the Collection of these Designers. During the Fall 2009 Fashion Week presentation by Athens Designer,Vassilios Kostetsos, the Mehron Makeup Team led by Makeup Artist Raedawn Johnson turned heads as they turned Designer Kostetsos' models into Greek Gods and Goddesses using Mehron Fashion Makeup. Raedawn Johnson and the Mehron Makeup Artists were recognized by Makeup Magazine for the well coordinated Makeup Application that highlighted the Vassilios Kostesos clothing collection.

The 2010 Mercedes-Benz Fashion Fashion Week will be an Historic Event for the clothing Industry as well as Mehron Makeup who will be making their sophomore appearance at this World Renowned Fashion Venue.

Follow The Mehron Press Coverage

Successful Premiers in 2009 by Mehron at two of the most prestigious Fashion Events, Mercedes Benz Fashion Week in New York City, and Rock Fashion Week in Miami Beach, Fl, USA has led to Mehron Fashion makeup receiving press coverage in a variety of Makeup Magazines. From Upscale Magazine featuring Mehron Green Lipstick to Self Magazine picking up on Mehron Metallic Powder to accent Fashion Eye Makeup, Mehron has received press in over ten Fashion Magazines since the September 2009 presentation at Mercedes Benz Fashion Week.

The IMATS Toronto Program Magazine in the November 2009 issue chose a Body Painting by Jinny Makeup Artiste on Model Sindy Perez as the cover photo. From Mehron's exclusive Paradise Makeup AQ Collection being featured on the cover of magazine of the International Makeup Artists Trade Show program to Mehron's presentation at Mercedes Benz Fashion Week being featured in Make-Up Artist Magazine, Mehron is garnering press within the industry insider magazines as well as Fashion Magazines geared towards the general population.

Honored to be recognized by the Makeup Industry Press with coverage, Mehron is extremely humbled by the recognition that the Fashion Magazine writers have given to the introduction of the Fashion Makeup introduced by Mehron throughout the year. As Mehron expands into the world of Fashion Makeup it is important to note that Mehron will continue to be the leading innovator of Theatrical Makeup, Clown Makeup, Special Effects Makeup, Halloween Makeup, Body Painting Makeup, Face Painting Makeup and Extreme Beauty Makeup. The foundation that began in 1927 with the hand made Performance Makeup made in a loft in New York City by the Founder, Mehron Melik will remain the guiding force in all Mehron Makeup introductions in the years ahead. 2009 was a pivotal year for Mehron in being recognized as a major force on the Runways of Fashion. Even with the efforts put forth in introducing the world to Mehron Fashion Makeup, there was still a major innovative Makeup introduced to Body Painters, Face Painters and Theatrical Makeup Artists, with the introduction in early 2009 of LUX Airbrush Makeup, a naturally based airbrush makeup that provides full, even coverage naturally for all over body applications. Air Brush Makeup will become the mainstay of the Entertainment Industry as the demands of high definition cameras create a need for a Makeup that is flawless, and Mehron LUX Airbrush Makeup will be there for the Makeup Artists.

Along with the Mehron Blog, you can follow and read the press coverage that Mehron receives by clicking the Press and Media link on the Mehron Web Site. With the pace of press coverage picking up, not every written review of Mehron makeup will be posted, but every major review that Mehron is aware of will be included in this section of the Web Site. If you spot an article in the Press that you think Mehron should be aware of, you can email the blog at mehronblog@gmail.com.