What's Blooming at Mehron This Spring

Spring is the time of renewal, dormant bulbs react to the warm of the weather and blossom into beautifully colored flowers. The cheery blossoms form cotton candy like billows that line the paths of parks and the streets and backyards of neighborhoods. As if it has been planning a surprise all winter, Nature majestically covers the world in a renewed growth, adding color and beauty to the world. Behind the scenes of Winter, Nature has been busy working preparing for the Spring Display.

It has been a similar story at Mehron Headquarters this winter as Mehron has been busy preparing for the launch of important new Beauty Makeup Products, along with renewing the current offerings of Mehron Makeup across all Product Lines. Mehron does not launch "new and improved" versions of past Makeup Products because frankly products that are already the best can not have a "new and improved version" For the Spring of 2010, however, the packing has been renewed in the Spirit of Spring. Answering the call of Authorized Mehron Retailers around the World, the folks at Mehron Makeup Headquarters have been busy redesigning the packages that contain the quality products of Mehron Makeup Products. With full color photos that better represent the product that is contained in each new package, the shape and size of each package has been redesigned to make more efficient use of shelf space for retailers. Inside each newly redesigned Mehron Makeup Package, all consumer packaging has been retested to insure that the design is functional and that it will best keep Mehron Makeup fresh and easy to use.

Along with the Spring Renaissance in Mehron Makeup Packaging, Mehron makeup is rolling out two cutting edge Makeup Products in the Spring of 2010. Ready and in Production is The Velvety Velour Smoothy Makeup Applicator, a cutting edge Makeup Applicator with a clear, smooth, easy to hold handle that has a faux velvet makeup applicator firmly attached with a crimped binding to insure that the newest Mehron Makeup Applicator will last through countless Makeup Applicator tasks.

At the Makeup Show New York, a prestigious Makeup Industry Event, Mehron Makeup will introduce the future of Foundation Makeup with a new healthy formulation that caters to the needs of the High Definition World with a flawless Beauty Makeup Application. New Mehron Makeup Celebré Pro-HD Foundation has passed all the Mehron Tests and is currently in Production awaiting its debut at the Makeup Show New York. For Beauty and Color matched by Nature, look to Mehron Beauty Makeup to accentuate your Spring Look.

Peek at the Future, Mehron Celebré Pro-HD

2010 continues to be a pivotal year in Mehron History, after over eighty years as the recognized leader in Theatrical Makeup, decades as the innovators of Face Painting Makeup and Body Painting Makeup, Mehron continues to add to their Beauty Makeup Line. The foundation of all Mehron Makeup is traced back to the meticulous hand made makeup of Mehron Melik, who founded the Company in 1927 in answer to the needs of the Performers on the Stages of New York City. Along with developing cutting edge makeup, Mehron is attentive to the newest needs in all aspects of Makeup.

With successful presentations of Mehron Makeup on the Runways of renowned Fashion Shows, Mercedes Benz Fashion Week in New York City and Rock Fashion Week in Miami, both of which received press coverage in the Fashion World Press, Mehron continues to add to their Beauty Makeup of the future. With a planned premier at the prestigious New York Makeup Show in May 2010, Mehron Makeup is on the verge of introducing the newest in Foundation Makeup, Celebré Pro-HD. The formulation of the newest in Foundation Makeup was used by lead Mehron Makeup Artist Raedawn Johnson at the February 2010 Mercedes Benz Fashion Show where it was presented to an international audience.

As the final logos and packaging moves through Mehron Research and Development, the Mehron Blog offers a SNEAK PEEK behind the scenes of the photo shoot that will launch the future of Foundation Makeup, Celebré Pro-HD. The Photographer was Richard Esposito, The Makeup Artist, Raedawn Johnson, Hair Stylist, Meagan Hester with models, Rebecca, Atim, Hannah, Angelique, and Shuya under the watchful eye of Mehron Marketing Director, Stephanie Ferreira.

Makeup Artist and Hair Stylist Meagan Hester tends to the hair while Makeup Artist Raedawn Johnson prepares the Makeup for a Model at the Mehron Makeup Celebré Pro-HD Foundation Photo Shoot.

Photographer Richard Esposito focuses on the Models that will introduce Mehron Celebré Pro-HD Foundation.

A Model at the Mehron Celebré Pro-HD Photo Shoot takes her turn in front of the Camera of Richard Esposito.

Models Rebecca, Atim, Hannah, Angelique and Shuya after a long day of posing attest to the diverse skin tones that New Mehron Celebré Pro-HD was developed to accentuate.

Logos in the making for the New Mehron Celebré Pro-HD Foundation Makeup