Mercedes-Benz New York Fashion Week

IMG productions will present the final Fashion Show at Bryant Park, New York City on February11-18, 2010 featuring the Fall 2010 Collections of Fashion Designers from around the World presented at the 2010 Mercedes-Benz Fashion Week. Plans are to move Fashion Week further Uptown after this Springs Presentation to the Lincoln Center Complex near Central Park. The Spring 2010 Mercedes-Benz Fashion Show will always be remembered as the end of the Bryant Park Fashion Show Era.

Bryant Park sits behind the world famous New York Public Library and is in the shadows of the Garment District of Manhattan. Many stalwarts of the Fashion Industry will lament the move from the original home of New York Fashion. The success of New York Fashion Week is the reason for the demise of the famous Bryant Park Venue. The Fall 2009 Mercedes-Benz Fashion Week drew over 230,000 visitors making it a Herculean logistical feat to accommodate everyone under the famous white tents of Bryant Park Fashion Week. For audience accommodation and logistics the new Lincoln Center venue may prove to be a friendly environment, however for the Design Houses who usually have a presence in the Garment District of Manhattan, the Lincoln Center venue means that they will have to deal with transporting their Collections uptown and any repairs or alterations will have to be made on unfamiliar territory. Part of the charm of the Bryant Park Venue was seeing racks of famous designer clothing being wheeled on racks down the busy New York City Streets to Bryant Park from the Garment District only blocks away. The new uptown location will mean that Collections will have to be trucked uptown. Designers may opt to present their own Collections at their Own Showrooms thus loosing the cohesiveness of Fashion Week in New York City. Putting aside the politics and logistics of continuing to stage Fashion Week in Bryant Park, the February 2010 Show promises to be one that is remembered as a marker in Fashion Industry History.

The Fall 2009 Mercedes-Benz Fashion Week presentation was a milestone for Mehron Makeup, it marked the first time that Mehron Beauty Makeup walked the Runways of this iconic Fashion Event. For the final Bryant Park Mercedes-Benz Fashion Week Show, Mehron will again participate by joining with two Designers as they present their Collections at this Historic Bryant Park Fashion Week Event. Mehron will again supply Mehron Fashion Makeup and a Mehron Team of expert Fashion Makeup Artists to highlight the beauty of the models presenting the Collection of these Designers. During the Fall 2009 Fashion Week presentation by Athens Designer,Vassilios Kostetsos, the Mehron Makeup Team led by Makeup Artist Raedawn Johnson turned heads as they turned Designer Kostetsos' models into Greek Gods and Goddesses using Mehron Fashion Makeup. Raedawn Johnson and the Mehron Makeup Artists were recognized by Makeup Magazine for the well coordinated Makeup Application that highlighted the Vassilios Kostesos clothing collection.

The 2010 Mercedes-Benz Fashion Fashion Week will be an Historic Event for the clothing Industry as well as Mehron Makeup who will be making their sophomore appearance at this World Renowned Fashion Venue.