Fashion Week Begins in New York City

September 9, 2010 marks the beginning of a new era for New York City Fashion Week. The familiar setting of Bryant Park is now a part of Fashion Week History. The new Era of Fashion Week at the cultural hub of New York City, Lincoln Center is the new setting for Mercedes-Benz fashion Week. The 2010 Fashion Week opened with the Designs of Nicholas K, a New York based design company founded by the Nicholas Kunz and Christopher Kunz with the final presentation on September 16, 2010 at 9:00 PM by IVANhelsinki, featuring the artistic fashions of Paola Ivana Suhonen who runs the company with her sister Prijo. In between the bookends of these two family companies, Mercedes-Benz Fashion Week will witness the premier of designs by Christian Siriano, Nicole Miller, Binetti, Tommy Hilfiger, Betsey Johnson, Toni Francesc, Anna Sui, Rebecca Moses and dozens of other Fashion Designers from around the world.

Another Family Company that will be a part of 2010 Mercedes-Benz Fashion Week is Mehron Makeup, leaders in Theatrical Makeup since 1927 and now the innovators of fashion forward makeup. Mehron Fashion Makeup will be making its third appearance in a row on the prestigious runways of New York Fashion Week highlighting the models with professional True Color Professional Fashion Makeup applied by a team of Mehron Makeup Artists. Mehron will be an intricate part of the presentation by Toni Francesc complimenting his fashions with the newest in fashion makeup.

In 2010 Mehron Makeup introduced the Makeup Foundation of the future with their introduction of Celebré PRO-HD, a foundation that is ready for the High Definition Age. Complete coverage with a sparing application in a hue for every skin tone on earth, this Foundation Makeup features the anti-oxidant ingredients of Aloe Vera, Vitamin E and Pomegranate, all historically proven skin protectors. A Fashion Makeup that protects is a novel idea especially when it comes in a color selection that is made for every face on earth. Celebré PRO-HD made its sneak preview at the February 2010 Toni Francesc Fashion Presentation at the final Bryant Park New York Fashion Week.

At the beginning of the new era of Fashion Week at Lincoln Center, Mehron Makeup Artists will delve into the Mehron Collections of Makeup to complete the vision that Designer Toni Francesc has for his Fashion Design presentation for the eclectic New York audience in attendance. The roots of Mehron Makeup run throughout the city that never sleeps, from its founding only blocks away from Bryant Park, to its presence in the dressing rooms of operas and ballets that have been held at Lincoln Center. Ever present in the Makeup Cases of Professional Theatrical Makeup Artists throughout the world, Mehron Makeup is emerging as the Fashion Makeup of true, consistent, innovative colors and textures to compliment the fashion designs of Designers of the World.