Makeup Blogs Blog About Mehron Beauty Makeup

On September 13, 2009 the debut of Mehron Beauty Makeup in conjunction with the premier of the Fashion Collection by Athens Fashion Designer Vassilios Kostetsos at the Mercedes Benz Fashion Week in New York City was a hughe event for the Makeup Company who has starred on the Stages of Broadway for over eight decades. Feeling right at home in New York City, the city where it all began in 1927, Mehron supplied the makeup and Makeup Artists to compliment the look that Fashion Designer Vassilios Kostetsos was proud to present to the world of fashion. Under the direction of Raedawn Johnson the Mehron Makeup Artists applied a bronze look to the models to replicate the classic look of Greek goddesses and gods to compliment the look presented by the Greek Designer.

Fashion and Makeup Blogs were well represented at the event and postings are still continuing. BeautySweetSpot commented in a posting entitled, Backstage: Vassilios Kostetsos , " Mehron, a makeup line that normally dominates Broadway, created the look using the inspiration of the bronzed goddess. Raedawn Johnson lead the Mehron team in making up 20 models, using brown and gold eye shadows, bronzer, a pop of pink on the cheek and clear glossy lip." While Krasey Beauty in a Blog, titled: Backstage at Vassilios Kostetsos with Mehron, said, "With such an impressive line, the makeup of course had to match. Team Mehron stepped up to the plate, to transform models into modern day bronzed Greek Gods and Goddesses. Led by head Mehron artist Raedawn J, the makeup team took models to Greece with intense bronze eyes and dewy, bronzed skin."

The Makeup Snob commented, "With such an impressive line, the makeup of course had to match. Team Mehron stepped up to the plate, to transform models into modern day bronzed Greek Gods and Goddesses. Led by head Mehron artist Raedawn J, the makeup team took models to Greece with intense bronze eyes and dewy, bronzed skin."

On The Quest for "it" in a Blog Post Titled, "Backstage @ Vasillios Kostetsos: Mehron Cosmetics Debut", writer Peggie Walker saw the Mehron Debut this way, "Backstage was calm, cool, and collected at The Salon (tent) in Bryant Park on the fourth evening of Mercedes-Benz Fashion Week, New York. It was the first time Greek designer and legend Vassilios Kostetsos, and makeup sponsor Mehron Cosmetics introduced their collections at Mercedes-Benz New York Fashion Week. Mehron's makeup team headed by makeup artist, Raedawn Johnson brought on Vassilios' vision, inspired by his Greek culture, with models walking down the runway looking like Greek gods and goddesses. Raedawn said "we used a lot of Mehron's Aura Bronzing Gel, as well as the Gold E.Y.E Cream. We made the eyes dramatic with brown shadow and dark brown mascara, but skipped the eyeliner and false lashes to keep the look natural and fresh--keeping with Vassilios' wishes."

To go along with all the Blog coverage of the Mehron Beauty Makeup Debut, Photographer Alberto Vincenzo Ruotolo shot some behind the scenes photos of the Mehron Makeup Artists in Action.

The Beauty of Makeup by Mehron

This past weekend Mehron stretched across the oceans to present the Mehron Product line around the world, attending, sponsoring and premiering Makeup at the Mercedes Benz Fashion Week in New York City and on the same weekend presenting their first full scale exhibition at the 2009 International Makeup Artist and Trade Show (IMATS) in Sydney, Australia. Mehron was able to bridge the oceans between these two uniquely different events because of the versatility of the Makeup that Mehron, develops, formulates and produces with selected, safe ingredients in the USA free from animal testing.

The History of Mehron is storied, from humble beginnings in the hands of one man to an Internationally recognized Makeup Producer. Mehron has grown from one man delivering his handmade Makeup along the windy streets of New York City in 1927 to the presentation of the newest line of Beauty Makeup on a glamorous Fashion Runway during New York Fashion Week. Mehron has matured from a local Theatrical Makeup Company into a Company whose products are sought by the Producers of Broadway Plays and the Makeup Artists of Hollywood and Bollywood, from a Company that developed a safe alternative makeup for children face painting parties to the renowned leader in the innovation and development of safe, naturally based Face Painting Makeup and Body Painting Makeup.

The Authorized Mehron Dealers throughout the world are a major part of the distribution success of Mehron's ability to deliver their quality Makeup around the world to a varied audience at an affordable price. The successful partnership of Mehron Makeup and Athens Fashion Designer Vassilios Kostetsos on the September 13, 2009 presentation of Mr. Kostetsos' latest Designer Collection starts a new chapter in the History of Mehron. Praised by the Models who wore it and the critics who saw it, Mehron Beauty Makeup will take its place among the other Mehron Makeup Collections as the premier Makeup in its field.

Mehron Beauty Makeup breaks the stigma that Mehron Makeup is only for the Professional Performance Artist. Mehron Beauty Makeup will begin to take its place in the Makeup Bags of everyone. No longer relegated to the Professional Makeup Kit of the Professional Makeup Artist, affordable Mehron Beauty Makeup is ready to take its rightful place on the counter of every Spa and Salon across the world.

Spa Owners, Salon Owners and Independent Makeup Artists the time is now for you to offer your clients the Fashion Forward Beauty Makeup that is ready for any occasion and fashion style. From Velvet Finish Primer Serum, a skin care product that is the result of intensive research by the Mehron development team, who were able to develop a stable form of Vitamin C for powerful skin anti-oxidant protection, to the 2009 introduction of Aura Bronzing Gel , made with an extract blend of Lemongrass, Ginseng, Chamomile, Comfrey, Cucumber, Aloe Vera gel, and Japanese Green Tea, plus a generous helping of golden-bronze shimmer, the Mehron Beauty Makeup Collection is an innovator of safe, healthy, skin protective Makeup Products that carry through to the selected ingredients of all of the Mehron Beauty Collection. The vibrantly sensual colors of L.I.P. Color Cream are really protecting and moisturizing your lips while enhancing and highlighting and accenting your Beauty Look.

Although Mehron Makeup is a professional, quality makeup, it is a product that is affordable to your clients and will save them money over other Nationally Advertised Brands that are made with a hodgepodge of chemical ingredients that can't even be pronounced. Salon Owners, Spa Owners, Makeup Artists and Makeup Specialists now is the time to apply to become an Authorized Mehron Dealer to represent the ever expanding collection of Mehron Beauty Makeup to your clients, offering them the Professional Alternative at an affordable price. In the past you have thought of Mehron as the Professional Theatrical Makeup Company, September 13, 2009 on the Runway of New York Fashion week was the living proof that the Professional Beauty Makeup developed, formulated, and produced by Mehron is no longer the exclusive makeup to the stars, it is ready for everyday use by everyone, now. Act now to become an Authorized Mehron Dealer representing the future of Beauty Makeup before your competition reads this.

Download an Application Form to be an Authorized Mehron Beauty Makeup Dealer. If you have any questions concerning your application to become a Mehron Authorized Beauty Makeup Dealer, please call 800-332-9955 if you have any questions regarding completing this form. The Mehron Team looks forward to hearing from you soon!

Mehron Rocks the Runway

On September 13, 2009 Mehron, Leaders in Theatrical Makeup since 1927, proved to the fashion industry that Mehron is also the innovator of Fashion Beauty Makeup at the New York Mercedes-Benz Fashion Week. Teaming up with Greek designer Vassilios Kostetsos, Mehron supplied a team of six Makeup Artists under the direction of Makeup Artist Raedawn Johnson, who represented Mehron's vision of beauty makeup for this premiere event. Raedawn expressed her vision of the presentation, “We used a lot of Aura Bronzing Gel as well as Mehron’s Gold E.Y.E Cream to achieve the golden faces. We made the eyes dramatic with some brown shadow and dark brown mascara, however upon Vassilios’ request, we skipped the eyeliner and false lashes to keep that natural and fresh look.”

The Mehron line of Makeup, world renowned as Theatrical Makeup, applies the knowledge gained from formulating Makeup for Studio and Stage in developing their newest line of Fashion Beauty Makeup with highly pigmented, long lasting, consistent, dynamically inviting colors. This extraordinary opportunity for Mehron to partner with Athens Fashion Designer Vassilios Kostetsos in his maiden New York presentation was greeted enthusiastically by Mehron Marketing Director Stephanie Ferreira, “This was such an exciting opportunity for us. “While Mehron has been well-known in the theatrical and body paint industry for years, we have an amazing beauty line that we want the public to know about. The runway at New York Fashion Week was the perfect opportunity to do so.”

For Mr. Kostetsos this was the New York City Premiere of his fashion designs, for Mehron it was a re-introduction to New York of the quality Makeup produced by Mehron in the USA, which began in 1927 when the founder of Mehron, Mehron Melik, handmade and delivered his quality Theatrical Makeup to the Performance Community of New York City. Completing the circle which has taken the Mehron brand around the world, Mehron returned to its roots, New York City, for the world runway premiere of their Fashion Beauty Makeup. In the World of Makeup, only Mehron has achieved a recognition as the quality makeup in such a wide variety of Makeup Specialties.

Beginning with the achievement of becoming THE Makeup for the Professional Performance Community of the roaring '20's. Mehron surged ahead be the THE Makeup for the clowns of the Greatest Show on Earth. As the birth of Television took hold, Mehron Makeup was available. Mehron was witness to the explosion of the Hollywood Studios, the advent of Technicolor and the Movie Epic. Mehron Makeup was a part of the Television Industry's insatiable need for Makeup as color television became the norm. Constantly formulating more products and innovations, Mehron was there to provide the Makeup and materials for Special Effects Makeup. As Face Painting and Body Painting became a living art, Mehron provided safe, quality Makeup for the practitioners of these arts and are always introducing vibrant color selections for the visionary makeup artists who pursue these arts.

In 2009, after building their Beauty Makeup Collection to include products from New! Velvet Finish Primer , and Aura Bronzing Gel to CHEEK Powder and E.Y.E Powder , Mehron knew that the Fashion Industry was ready for the best, and the only place to present the best to the New York Fashion Industry was at The Mercedes Benz Fashion Week. Now its your turn to see what Mehron makeup can do to feed your skin and enhance your look.