Mehron Rocks the Runway

On September 13, 2009 Mehron, Leaders in Theatrical Makeup since 1927, proved to the fashion industry that Mehron is also the innovator of Fashion Beauty Makeup at the New York Mercedes-Benz Fashion Week. Teaming up with Greek designer Vassilios Kostetsos, Mehron supplied a team of six Makeup Artists under the direction of Makeup Artist Raedawn Johnson, who represented Mehron's vision of beauty makeup for this premiere event. Raedawn expressed her vision of the presentation, “We used a lot of Aura Bronzing Gel as well as Mehron’s Gold E.Y.E Cream to achieve the golden faces. We made the eyes dramatic with some brown shadow and dark brown mascara, however upon Vassilios’ request, we skipped the eyeliner and false lashes to keep that natural and fresh look.”

The Mehron line of Makeup, world renowned as Theatrical Makeup, applies the knowledge gained from formulating Makeup for Studio and Stage in developing their newest line of Fashion Beauty Makeup with highly pigmented, long lasting, consistent, dynamically inviting colors. This extraordinary opportunity for Mehron to partner with Athens Fashion Designer Vassilios Kostetsos in his maiden New York presentation was greeted enthusiastically by Mehron Marketing Director Stephanie Ferreira, “This was such an exciting opportunity for us. “While Mehron has been well-known in the theatrical and body paint industry for years, we have an amazing beauty line that we want the public to know about. The runway at New York Fashion Week was the perfect opportunity to do so.”

For Mr. Kostetsos this was the New York City Premiere of his fashion designs, for Mehron it was a re-introduction to New York of the quality Makeup produced by Mehron in the USA, which began in 1927 when the founder of Mehron, Mehron Melik, handmade and delivered his quality Theatrical Makeup to the Performance Community of New York City. Completing the circle which has taken the Mehron brand around the world, Mehron returned to its roots, New York City, for the world runway premiere of their Fashion Beauty Makeup. In the World of Makeup, only Mehron has achieved a recognition as the quality makeup in such a wide variety of Makeup Specialties.

Beginning with the achievement of becoming THE Makeup for the Professional Performance Community of the roaring '20's. Mehron surged ahead be the THE Makeup for the clowns of the Greatest Show on Earth. As the birth of Television took hold, Mehron Makeup was available. Mehron was witness to the explosion of the Hollywood Studios, the advent of Technicolor and the Movie Epic. Mehron Makeup was a part of the Television Industry's insatiable need for Makeup as color television became the norm. Constantly formulating more products and innovations, Mehron was there to provide the Makeup and materials for Special Effects Makeup. As Face Painting and Body Painting became a living art, Mehron provided safe, quality Makeup for the practitioners of these arts and are always introducing vibrant color selections for the visionary makeup artists who pursue these arts.

In 2009, after building their Beauty Makeup Collection to include products from New! Velvet Finish Primer , and Aura Bronzing Gel to CHEEK Powder and E.Y.E Powder , Mehron knew that the Fashion Industry was ready for the best, and the only place to present the best to the New York Fashion Industry was at The Mercedes Benz Fashion Week. Now its your turn to see what Mehron makeup can do to feed your skin and enhance your look.