From the Big Tent to the Fashion Tent

Long before the white canvas tents of New York City's Bryant Park Fashion Week Tents, Mehron Makeup starred in tents of a different sort. Mehron White Clown Face was the Clown Makeup of choice for the performers of the Greatest show on Earth as it traveled from town to town. In the early decades of the 1900's Clowns used more makeup than just about anyone, and they used it day after day as they performed twice a day under the Big Tent. The Clowns of the traveling circus used Mehron Clown Makeup because it provided true vivid colors that lasted through their long days. Through twice daily performances, lunch and downtime, the Clowns knew that once they applied their Makeup in the morning, they were ready for an entire day of bringing smiles to the crowds who packed the Big Tent.

As the Entertainment Industry changed over the decades there was a constant, Mehron Makeup. Taking a clue from the Clowns, the Performers on the stages of Vaudeville, Burlesque, Theater, Opera, Ballet, Silent Films, Talking Pictures, Television, Music Videos and Fashion Models all came to learn that the Makeup of choice for a clean, consistent, safe application was Mehron. Throughout the decades Mehron Makeup continued to offer the Makeup needed by the Entertainment Industry. From the basic white makeup used by clowns and mimes, to the intricate colors that are now prevalent in Body Painting Makeup and Face Painting Makeup, Mehron Makeup continued to research, develop, formulate and perfect the makeup that kept pace with the evolving entertainment industry.

In the early days of film, when monster movies were in vogue, Mehron Makeup was on the cusp of the birth of what would become, Character Makeup. As the monsters of the screen turned into the sirens of Hollywood's Glamorous Era, Mehron Makeup was there to enhance the beauty of starlets and stars. The Golden Age of Hollywood saw epic productions that skyrocketed the profession of Makeup Artist to a recognized craft. These Makeup Artists, who were the pioneers of a Profession, knew that the first name in makeup, Mehron, could be counted on for any assignment.

In the early 1900's Mehron Makeup was appearing under the canvas of the Circus Tents, now, in the early 2000's Mehron Makeup is once again appearing under tents, the tents that house New York Fashion Week. Although Mehron Makeup continues to produce the Clown White Makeup that clowns have counted on for eight decades, it now stars under the tents that showcase New York Fashion Week. The even, consistent color of Mehron Makeup now highlights the beauty of Fashion Models who walk the runways of one of the world's most important Fashion Events, the New York Mercedes-Benz Fashion Week. Wherever there is a need for Makeup, Mehron Makeup will be there to lead the way with Makeup that is produced with selected ingredients, perfected pigmentation, even coverage and detailed elegance. Performance Makeup Artists have known for over eighty years to look to Mehron Makeup for a quality makeup produced in the USA for the products they needed for their performers. Now in 2010, Beauty Makeup Artists are realizing that the makeup that is adorning the faces and bodies of the models of Mercedes-Benz Fashion Week is the Makeup they need for their clients. Mehron Fashion Makeup, like all Mehron Makeup, is not just for Professionals, Mehron Makeup is available to everyone through a Mehron Authorized Retailer.