New York Fashion and Mehron Makeup

After the Blizzard of 2010 blankets New York City, the famous White Tents of Bryant Park will be erected to host the Mercedes-Benz Fashion Week for the final time. The February 2010 New York Fashion Week will be an historic event, it will be the last time that the runways are housed in the White Tents of Bryant Park on the fringe of the New York Garment District. The next and future New York Fashion Week presentations will move uptown to Lincoln Center. For Mehron Makeup this final Fashion Week in Bryant Park is also an historic event, it is the sophomore presentation of Mehron Fashion Makeup in conjunction with the Fashion Collections of two world renowned Fashion Designers. The September 2009 Mercedes-Benz Fashion Week was the premier of Mehron Fashion Makeup in conjunction with the Fashion Collection presentation of Athens Fashion Designer Vassilios Kostetsos. For the encore presentation of Mehron Fashion Makeup, the Mehron Makeup Artist Team will again join Mr. Kostetsos as he shows his newest Fashion Designs to the New York Fashion World.

Mehron Fashion Makeup will also highlight the models presenting the newest Fashion Designs of Spanish Fashion Designer Toni Francesc as he presents his ecclesiastic Fashion Collection to the world at the final Bryant Park Fashion Week sponsored by Mercedes-Benz. The Mehron Makeup Team using Mehron Makeup from across all of the Mehron Makeup Collections will compliment the Fashion Presentation of Mr. Francesc and show the fashion fans in attendance that the Makeup that starred on Broadway is also a star on the runway.

Mehron Fashion Makeup has a foundation in Theatrical Makeup, a makeup that requires consistency, rich true color, durability that does not crack, run or wilt. All of the qualities of Mehron Theatrical Makeup carry through to all the Mehron Makeup Lines, from everyday Beauty Makeup to High Style Fashion Makeup. After over eight decades of producing quality Theatrical Makeup, Mehron enters the new decade with the introduction of an ever growing Beauty Makeup Collection. Moving from the Stages of Broadway to the Runways of Fashion Week is an easy task for Makeup that is formulated with selected ingredients, concentrated pigmentation and is made in the USA free from animal testing.

In 1927, only blocks from the Runways of Bryant Park, in a loft off Broadway, Mehron Melik formulated his Makeup by hand with ingredients that he personally selected for the Performers who were plying their craft on the new stages of the Broadway Theater District. In 1927, live stage performances were moving from downtown New York to the New Theater District that was being built around Times Square. In 2010, as the Fashion Industry prepares to move uptown to Lincoln Center, Mehron Makeup will once again be a part of a New York Tradition and a Transition. As the Fashion Industry dictates change from season to season, Mehron Makeup will be prepared to meet the challenges of New Designers, New Fashions, New Colors, New Locations and a New Tradition in Fashion Makeup.